NITASHA GAURAV

Nitasha Gaurav is that celebrity fashion stylist that changes the landscape of men's fashion with her vision of modern fashion. The stylist has redefined men’s fashion in India by blurring gender-specific norms of dressing. In a country like ours where men's fashion hadn’t really seen the light of the day, a huge revolution came into force and took the nation by storm. From flirting with bold colours to making waves with print-on-print ensembles, Gaurav doesn’t believe in playing by the rule book.After her formal education in fashion from the London College of Fashion and Fashion Institute of Technology, New York, Nitasha Gaurav worked at Femina as a fashion editor for four years. She had also worked at the Fashion Communication department at NIFT, before working independently as a celebrity stylist for Ranveer Singh, Dhanush, Arjun Kapoor and Abhay Deol, among others. But it was her collaboration with Ranveer Singh as a personal stylist that brought her under the limelight. She is the method behind his madness and is responsible for all the audacious, outlandish looks he effortlessly carries on and off the red carpet. Whether it's a boy-next-door look or a stud boy scene, Nitasha knows how to ace it all. And now we know where all the Ranveer Singh's loud and unapologetic style comes from. Be it his neon suit or the condom costume, both Nitara and Ranveer have slayed the day and set the social media on fire. At a time when portraying this man for who he is through aesthetics and "visual voice" is more cardinal than ever, Nitasha Gaurav, the fashion architect behind this adept actor’s eccentric and sorted. Therefore she is the genius behind Ranveer’s explosive colour outfits, talks in detail about his unfiltered, true and flamboyant style.Essentially called as the Queen of Quirky Fashion, Nitasha Gaurav is pushing aside gender-specific roles with her bold, unconventional way of dressing up leading men in Bollywood. There’s an element of rebellion that comes through, and which we see on Ranveer Singh sporting traditionally feminine silhouettes, like skirts. Her sense of aesthetic is colourful and something that has a healthy dose of humour in it. It seems she loves seeing the strange and enjoys everything bizarre. Nitasha regularly styles people who are seen in the public eye, but wouldn’t necessarily go as far as to call herself a trendsetter. But she always makes an effort to collaborate with new and fresh designers to keep her style unique. While the senior designers are incredible and bring a lot to the table, the newer ones are more innovative with concepts.

Follow us on Instagram #strut24x7

SUBSCRIBE TO OUR NEWSLETTER