The superstar and actress Lady Gaga debuted a brand video on her social media on 09 July 2019. “The last thing the world needs is another beauty brand. But that’s too bad,” she says in the clip. “They say beauty is in the eye of the beholder. But at Haus Laboratories, we say beauty is how you see yourself.” The video also shows various models in bold, glittery, and metallic makeup looks—much like the ones the superstar wears when she’s performing.

Haus Laboratories- the line of lip glosses, lip colors, and all-over colors will be sold on in September and will be available for pre-order starting on Amazon Prime Day i.e., 15 July 2019. This marks the first time a major beauty brand has launched on the goliath e-commerce platform. That means you’ll be able to choose one-day or two-day Prime shipping and get your hands on the products ASAP.

The 33-year-old pop icon’s products are all priced under $50, with six different “Haus” collections — each of which includes an all-over shimmer powder, lip liner and lip gloss and bears a name like “Haus of Goddess” or “Haus of Metalhead” — clocking in at $49.

This makeup line draws inspiration from Gaga’s early days as an aspiring singer in lower Manhattan, applying drugstore makeup to form what became her signature look.The brand is about creativity, self-love, and individuality above all.