Selena Gomez recently started her own makeup line- Rare Beauty which just exclusively hit Sephora shelves. Since her childhood, she has spent a lot of her time in a makeup chair. Given that, and her iconic red lip look that drives all of crazy, she clearly knows her way through a makeup bag and it was nearly inevitable for her to launch her own makeup line.

Rare Beauty is more than just a fancy makeup line. 1% of all product sales, plus funds raised by partners will directly go to the Rare Impact Fund to exclusively support mental health services. This fund aims at providing mental health services for underserved communities.

Plus, it’s not a makeup line that is just a sidekick. Selena spent two years working on her makeup line so that the makeup enhances the self-esteem and confidence levels of all the ladies who wear it. Rare Beauty goes beyond just products, it is a means to encourage women to honor what makes them different and unique through self-expression.

The vision behind this makeup brand by Selena Gomez is to break all the absurd norms of the society that align with physical perfection. The idea is to encourage them to accept themselves and learn self-love along the way.

Given that she has some of the most exciting products that Rare Beauty is bringing to the table.

  1. Rare Beauty by Selena Gomez Liquid Touch Weightless Foundation
  2. Rare Beauty by Selena Gomez Perfect Strokes Matte Liquid Liner
  3. Rare Beauty by Selena Gomez Lip Souffle Matte Cream Lipstick
  4. Rare Beauty by Selena Gomez Positive Light Liquid Luminizer Highlight
  5. Rare Beauty by Selena Gomez Soft Pinch Liquid Blush
  6. Rare Beauty by Selena Gomez With Gratitude Dewy Lip Balm
  7. Rare Beauty by Selena Gomez Liquid Touch Brightening Concealer
  8. Rare Beauty by Selena Gomez Brow Harmony Pencil & Gel
  9. Rare Beauty by Selena Gomez Blot & Glow Touch-Up Kit
  10. Rare Beauty by Selena Gomez Always an Optimist Illuminating Primer

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