M.A.C COSMETICS UNDERGROUND EDITION

MAC Cosmetics dropped a secret underground small batch of product innovation, limited to only 1000 pieces. And the M.A.C lovers rushed in to grab these products. The limited MAC Underground collection reportedly sold out one hour after launch on June 22, 2020. As make-up brands are gearing up to face the challenges and opportunities to face the pandemic, Ukonwa Ojo, MAC's global chief marketing officer and senior vice president of global marketing, says ‘as a brand with a creative soul story,