MAKEUP TRENDS OF 2020 : ITS ABOUT THE EYES

The pandemic has made wearing the masks part of our beauty and style now. With that being the new trend, the makeup industry has shifted its focus towards highlighting the eyes or anything that is above our nose and not covered by the mask. The way you did your makeup in 2010 versus 2020 is very different and probably makes you feel all the feels. More so than ever before, it's about embracing experimentation, and simply doing you. People on Instagram are matching their brows to their eye makeup

DESIGNER MASKS TO THE RESCUE!

While everybody from common man to celebrities are doing their part to contribute to this appalling Covid situation , our fashion designers are making sure to do their part righteously and some of them who are contributing majorly towards this are designers Masaba Gupta and Anita Dongre. Masaba announced that she would be distributing non-surgical face masks, and this initiative was called ‘Maskaba ‘named after her fashion label House of Masaba, due to the current situation the fashion labe

THE PANDEMIC IS CHANGING THE “ESSENTIALS” IN BEAUTY

With this #COVID19 pandemic adversely impacting the whole world at large, it is also bringing a shift in the perspective and in more ideally setting it straight. While for most of our lives what we considered essentials is now coming out to be “non-essential” and “not that important” the same is the case when it comes to beauty.  Primarily we considered moisturizers, oils, mascaras, and lip colors as “essentials.” But with this outbreak, we are forced to reevaluate what are actuall

HOW ARE FASHION STYLISTS ADAPTING TO THIS PANDEMIC?

FASHION STYLISTS ADAPTING TO THIS PANDEMIC
While not only our country but the whole world has stopped amidst this coronavirus outbreak, it is quite a challenge to adapt to this new normal. If things would have been normal and running on their pace, the fashion stylists would be in the middle of their summer magazine shoots and receiving samples for the fall issues. But only if things were normal! With this pandemic, most of these things are put at a halt.  So the pertinent question becomes what are the Bollywood fashion stylists doing t

HOW IS THE BEAUTY INDUSTRY RESPONDING TO CORONAVIRUS ?

Coronavirus Beauty
While this pandemic has taken the whole world on the edge, various industries are dealing with this coronavirus outbreak in their respective ways.  The fashion, beauty, and retail are equally impacted by this outbreak yet this industry has some innovative ideas to counter this pandemic taking its businesses to the ground. Let’s look at some of these that top the list: Fashion Rallies - It has been seen that a lot many influential figures and fashion designers are coming together to raise fun